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While close to two thirds of the home security industry is
still controlled by local and regional players, the growth potential has attracted some large companies and brought consolidation. Most notably, Amazon this year acquired home security brands Blink and Ring—startups that offer web connected doorbells and cameras—and announced a home security offering with monthly monitoring as low as $10. The move “is high up on the radars of people in this industry,” said Jillian Bateman, chief development officer of the Electronic Security Association, a national trade group. “Amazon is absolutely a disrupter, so we’re very closely monitoring what they’re doing,” Bateman said. “It will be interesting to see if people trust Amazon with their home security. ”Some think traditional security companies
should be concerned.
